VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV
Abstract
The article is dedicated to the issue of sales promotion on the Internet, as one tool
of marketing communication mix. The paper contains the results of surveys aimed at
implementation of various tools of sales promotion at home and abroad.
Subject
marketing , internet marketing , sales promotion , e-shop
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/