ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB
| dc.contributor.author | Možuchová, Lucia | |
| dc.date.accessioned | 2020-06-03T08:28:28Z | |
| dc.date.available | 2020-06-03T08:28:28Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the application of selected online marketing activities of selected university libraries. The comparison showed a brief proposal on how to extend the currently applied online marketing tools in the online marketing communication of the University Library of the University of Žilina. | en_US |
| dc.identifier.doi | https://doi.org/10.26552/pte.C.2017.2.3 | |
| dc.identifier.issn | 1336-8281 | |
| dc.identifier.uri | http://drepo.uniza.sk/handle/hdluniza/115 | |
| dc.language.iso | sk | en_US |
| dc.publisher | Žilinská univerzita v Žiline | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | online marketing | en_US |
| dc.subject | online marketing tools | en_US |
| dc.subject | social media | en_US |
| dc.subject | university library | en_US |
| dc.subject | library and information services | en_US |
| dc.title | ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB | en_US |
| dc.type | Working Paper | en_US |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- pte.C.2017.2.3.pdf
- Size:
- 1.27 MB
- Format:
- Adobe Portable Document Format
- Description:
- ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: