(Žilinská univerzita v Žiline, 2017) Strenitzerová, Mariana
The contribution is devoted to the proposal of differentiated strategy of CRM in the
particular service company. There are various needs, requests customer behavior taken into
consideration as well as their contribution and lifetime added value for the company. The first
part of paper is founded on the current CRM analysis in the particular service company and
suggest the new segmentation of customers by their customer lifetime value.
