Práce a štúdie - Vydanie 08

Katedra leteckej dopravy, Fakulta prevádzky a ekonomiky dopravy a spojov, Žilinská univerzita v Žiline

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MOŽNOSTI REKLAMY V PROSTREDÍ LETECKEJ DOPRAVY
(Žilinská univerzita v Žiline, 2020) Fábik, Miroslav; Badánik, Benedikt
The aim of this paper is an analysis and research of an advertisement success rate on the additional and the commission services of low-cost airlines. As an analysis method of the research we choose a questionnaire. Its goal was to identify a perception of the additional services advertisement and a form of the promotion from the passenger’s perspective. From the analysis results of the questionnaire participants were concluded drawbacks in form of an advertisement serving and an incorrect aiming of the additional services advertisement. Component of the paper evaluation are recommendations for a higher effectiveness of the additional services seller’s strategy and a reduction of a negative perception on the form of advertisement promotion for the additional and the commission services of the low-cost airlines.