Univerzitná knižnica - Vedecké odborné časopisy

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Author: search.filters.author.Nichtová, Radoslava

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    Návrh vernostného programu ako nástroja na zvýšenie zákazníckej lojality v leteckej spoločnosti
    (University of Žilina, 2025) Baštáková, Zuzana; Kováčiková, Kristína; Nichtová, Radoslava
    This article focuses on airline loyalty programs. The main objective of the article is to design a loyalty program for an airline that will promote customer loyalty. The first chapter presents the theoretical framework, covering key concepts such as customer, customer loyalty, communication tools and customer segmentation in air transport. It also outlines essential insights into the concept and functioning of loyalty programs. The second chapter analyses eight existing airline loyalty programs, each introduced by a brief profile of the respective airline. The effectiveness of each loyalty programs is assessed based on a model that evaluates the system of earning and redeeming points as well as the benefits offered. Subsequently, a comparative analysis of the selected programs is conducted. The third chapter describes the objectives of the thesis and the fourth chapter deals with the methodology of thesis. The methods of literature search, analysis, comparison and questionnaire survey are used in the thesis. The fifth chapter presents the survey results, which serve as the basis for designing the proposed loyalty program. The proposal reflects current customer preferences and has the potential to enhance customer loyalty. The aim of the thesis is fulfilled through a comprehensive analysis, practical research, and the design of an applicable solution that may hold practical significance in the field of airline marketing anagement.
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    Combustion engine piston modifications for better performance in UAV aplication
    (University of Žilina, 2024) Lubják, Peter; Čerňan, Jozef; Nichtová, Radoslava
    The issues described in the article are largely an overview and explanation of the functions of various modern modifications to internal combustion engine pistons, which significantly increase the performance and reliability of current power units with a minimum amount of technical implementation. Especially the modification in the form of gasporting can indicate the direction that will soon be possible to take when modifying engines.
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    Fatigue in the air and at sea: comparing impact and regulations in aviation and maritime transport
    (University of Žilina, 2024) Maternová, Andrea; Materna, Matúš; Nichtová, Radoslava
    Fatigue poses a significant threat to transportation safety across all modes of transport. This paper examines fatigue, its consequences, and the regulatory frameworks addressing this issue, with a focus on the aviation and maritime industries. A comparative analysis is conducted on differences in legislation governing maximum duty hours, mandatory rest periods, and the risks resulting from non-compliance. By highlighting regulatory differences and their implications, this paper underscores the importance of effective fatigue management to enhance safety in both sectors.