Univerzitná knižnica - Vedecké odborné časopisy

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    Value Chains as the Tools for Differentiation of Offer in Services
    (University of Zilina, 2016) Rovňanová, Alexandra; Rostášová, Mária; Valica, Marek
    Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services is based on providing higher added value to the customers in comparison with competitors. One of the ways of possible solution is the use of value chain which enables company to find the opportunities to differentiate its product portfolio. The value chain can be used for finding the sources of differentiation and suitable placement in a customer value chain, for identifying a way to create the value of competition as well as for ensuring of the most profitable placement in supply and distribution value chains. Contribution focuses on the possibility of using diagnostics of value chains in services and it also presents a draft sequence of the diagnostic phases applied in the evaluation of activities/processes contained in the value chains. An important part of this contribution is connected with the ideas about the completion of traditional value chain with virtual value chain. It presents the proposals to discussion which should currently integrate the virtual world of information into further value chains of service company activities.
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    TEORETICKÉ VYMEDZENIE PRIDANEJ HODNOTY Z POHĽADU ZÚČASTNENÝCH SUBJEKTOV HODNOTOVÉHO REŤAZCA
    (Žilinská univerzita v Žiline, 2017) Hromadíková, Radka; Tengler, Jiří
    Defining value allow firms make an optimal decisions about the allocation of resources needed to develop strategic management, measure enterprise performance, and harmonize firm goals. Value and value added is strongly tied with the value chain analysis. The value chain concept describes how companies provide value and competitive benefits based on meeting customer needs and demand. For this reason paper deeply describes main theoretical approaches related to the value theory.