Univerzitná knižnica - Vedecké odborné časopisy

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    Customer requirements for airport mobile applications
    (University of Zilina, 2021) Kováčiková, Kristína; Materna, Matúš; Baláž, Martin
    Digital technologies are increasingly entering into the day-to-day life of everyone. It is possible to observe it in every area, and air transport is no exception. In the context of the digital transformation of air transport, the potential is tremendous, and enterprises in air transport are being forced to constantly introduce new digital technologies to keep up with the competition. The significant trend now is to carry all the information in the pocket - in the smartphone. Many airports around the world are introducing digital technologies into all processes in the airport environment, including the implementation of a mobile application. Competent representatives of many airports have understood that the introduction of modern services can motivate passengers to make more use of the airport and help increase attractiveness and improve the perception of the airport. The aim of this scientific article is to identify requirements of passengers and their expectations from the airport mobile application.
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    Value Chains as the Tools for Differentiation of Offer in Services
    (University of Zilina, 2016) Rovňanová, Alexandra; Rostášová, Mária; Valica, Marek
    Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services is based on providing higher added value to the customers in comparison with competitors. One of the ways of possible solution is the use of value chain which enables company to find the opportunities to differentiate its product portfolio. The value chain can be used for finding the sources of differentiation and suitable placement in a customer value chain, for identifying a way to create the value of competition as well as for ensuring of the most profitable placement in supply and distribution value chains. Contribution focuses on the possibility of using diagnostics of value chains in services and it also presents a draft sequence of the diagnostic phases applied in the evaluation of activities/processes contained in the value chains. An important part of this contribution is connected with the ideas about the completion of traditional value chain with virtual value chain. It presents the proposals to discussion which should currently integrate the virtual world of information into further value chains of service company activities.