Univerzitná knižnica - Vedecké odborné časopisy

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Subject: search.filters.subject.marketing research

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    Identification of the criteria determining the attractiveness of post offices in city Zilina
    (University of Zilina, 2018) Hoštáková, Dominika; Madleňák, Radovan; Ďutková, Silvia; Fúrová, Lucia; Droździel, Paweł
    Customer´s preferences in the choice of a particular device is in many cases due to the attractiveness of this device. This means that customers are willing to travel longer distances to larger business centres with higher attractiveness. This is also the case for postal offices. Because postal operators are trying to maintain their customers, they also have to respond to these criteria that determine the attractiveness of the device providing of the required postal services. However, the attractiveness of the device can be perceived differently by customers. Therefore, the aim of the article is to find out these attractiveness criteria for individual post office customers, which in the future can help in selecting sites for the next postcreation or revocation of an existing mail.
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    ANALÝZA VYUŽÍVANIA IKT V PROCESE VZDELÁVANIA
    (Žilinská univerzita v Žiline, 2018) Kremeňová, Iveta; Fabuš, Juraj; Beňušová, Jana
    Modern education - an increasingly resonant theme in every society. The article presents the results of the analysis of the use of ICT in the education process at selected secondary school in Žilina. Based on the current state of modern education, we conducted primary marketing research, which we can understand as successive follow-up steps, which are logically arranged and defined in the two main phases - the preparatory and the implementation phases. The results of the two phases are the subject of our article.