CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť

dc.contributor.author	Strenitzerová, Mariana
dc.date.accessioned	2020-06-03T08:23:00Z
dc.date.available	2020-06-03T08:23:00Z
dc.date.issued	2017
dc.identifier.issn	1336-8281
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/113
dc.description.abstract	The contribution is devoted to the proposal of differentiated strategy of CRM in the particular service company. There are various needs, requests customer behavior taken into consideration as well as their contribution and lifetime added value for the company. The first part of paper is founded on the current CRM analysis in the particular service company and suggest the new segmentation of customers by their customer lifetime value.	en_US
dc.language.iso	sk	en_US
dc.publisher	Žilinská univerzita v Žiline	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	Customer Relationship Management	en_US
dc.subject	Customer Lifetime Value	en_US
dc.subject	Segmentation of Customers	en_US
dc.title	CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť	en_US
dc.type	Working Paper	en_US
dc.identifier.doi	https://doi.org/10.26552/pte.C.2017.2.5

Okrem prípadov, kde je uvedené inak, licencia tohto záznamu je http://creativecommons.org/licenses/by/4.0/