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NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA

dc.contributor.authorMadleňáková, Lucia
dc.contributor.authorFalatošová, Nikola
dc.date.accessioned2020-07-28T09:42:17Z
dc.date.available2020-07-28T09:42:17Z
dc.date.issued2019
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/223
dc.description.abstractOnline shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important for satisfying his needs the way he would become permanent customer of the enterprise. This paper describes the results of primary research online shopping behaviour of customers and provides conclusions in relation to the identified risks and barriers.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectshopping behavioren_US
dc.subjectdigital customeren_US
dc.subjectGeneration Yen_US
dc.subjectrisks and barriersen_US
dc.subjectonline shoppingen_US
dc.titleNÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKAen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2019.1.2


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