NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA

dc.contributor.author	Madleňáková, Lucia
dc.contributor.author	Falatošová, Nikola
dc.date.accessioned	2020-07-28T09:42:17Z
dc.date.available	2020-07-28T09:42:17Z
dc.date.issued	2019
dc.identifier.issn	1336-8281
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/223
dc.description.abstract	Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important for satisfying his needs the way he would become permanent customer of the enterprise. This paper describes the results of primary research online shopping behaviour of customers and provides conclusions in relation to the identified risks and barriers.	en_US
dc.language.iso	sk	en_US
dc.publisher	Žilinská univerzita v Žiline	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	shopping behavior	en_US
dc.subject	digital customer	en_US
dc.subject	Generation Y	en_US
dc.subject	risks and barriers	en_US
dc.subject	online shopping	en_US
dc.title	NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.26552/pte.C.2019.1.2

Okrem prípadov, kde je uvedené inak, licencia tohto záznamu je http://creativecommons.org/licenses/by/4.0/