Browsing Pošta, Telekomunikácie a Elektronický obchod by Title

Now showing items 39-58 of 98

    • MANAŽMENT REKLAMÁCIÍ A SŤAŽNOSTÍ V ELEKTRONICKOM PODNIKANÍ 

      Cyprichová, Milada; Rostášová, Mária (Žilinská univerzita v Žiline, 2019)
      The paper deals with the often neglected topic, which is the management of complaints and complaints, as a process of disseminating information aimed at identifying and correcting various causes of customer dissatisfaction. ...

    • MAPOVANIE PODNIKOVÝCH PROCESOV V POŠTOVOM PODNIKU 

      Kováčiková, Martina; Kováčová, Lenka (Žilinská univerzita v Žiline, 2015)
      The paper deals with the issue of process management, specifically focuses on the demonstration of processing the processes to the path diagrams. In the article, there is described through the path diagram process of ...

    • MARKETINGOVÝ MIX V PODMIENKACH ENERGETICKÝCH PODNIKOV NA SLOVENSKU 

      Rovňanová, Alexandra; Gašová, Katarína (Žilinská univerzita v Žiline, 2016)
      In the Slovak Republic electricity market were wholesale activities fully liberalized in January 2005. As a result, there has been no price regulation at the wholesale level. Also, import and export prices are determined ...

    • MERANIE REGIONÁLNYCH DISPARÍT PONUKY VYSOKOŠKOLSKÉHO VZDELÁVANIA 

      Madudová, Emília; Dendišová, Viktória (Žilinská univerzita v Žiline, 2018)
      Universities have emerged as central actors in the knowledge-based economy. However, the nature of their role in regional economic development is less well understood than is often presumed. While the presence of a leading ...

    • MOŽNOSTI A RIZIKÁ FRANCHISINGOVÉHO PODNIKANIA (NA PRÍKLADE POŠTOVÉHO PODNIKU) 

      Jankalová, Miriam; Blašková, Katarína (Žilinská univerzita v Žiline, 2019)
      Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and ...

    • NADNÁRODNÉ PRÁVNE FORMY PODNIKANIA A ICH POROVNANIE S VYBRANÝMI PRÁVNYMI FORMAMI PODNIKANIA NA SLOVENSKU 

      Garbárová, Miriam; Pilátiková, Andrea (Žilinská univerzita v Žiline, 2018)
      After Slovak accession to the European Union, new opportunities have opened for Slovak entrepreneurs to develop their activities at the transnational level. Entrepreneurs have been given the opportunity to do business ...

    • NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA 

      Madleňáková, Lucia; Falatošová, Nikola (Žilinská univerzita v Žiline, 2019)
      Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important ...

    • NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI 

      Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for ...

    • NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA 

      Chinoracký, Roman (Žilinská univerzita v Žiline, 2018)
      The first part of the article is dedicated to the analysis of selected CRM software. The second part of the article focuses on the main goal of this article which is choosing and designing the appropriate use of the CRM ...

    • Negotiating in the Covid-19 pandemic 

      Majchráková, Jana; Kremeňová, Iveta (University of Zilina, 2020)
      In terms of the Corona crisis, one of the key areas of strategic procurement - negotiating - have changed significantly. For the past few months, almost all negotiations have been occurring virtually. But it seems likely ...

    • NEW APPROACHES TO THE PROTECTION OF PERSONAL DATA IN TRANSPORT SERVICES 

      Majerčáková, Margita; Jucha, Peter (University of Zilina, 2020)
      In order to protect the rights and freedoms of individuals in the processing of personal data, each company had to take technical and organizational measures as of 25 May 2018 to meet the legislative requirements on the ...

    • OCHRANA DUŠEVNÉHO VLASTNÍCTVA V SEKTORE IKT 

      Jaroš, Jaroslav; Hrudkay, Karol (Žilinská univerzita v Žiline, 2020)
      Information and communication technologies and the field of intellectual property are very closely related. In the environment of competitive struggle, globalization of the economy and rapid technological development, ...

    • ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB 

      Možuchová, Lucia (Žilinská univerzita v Žiline, 2017)
      The paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the ...

    • OVEROVANIE DODRŽIAVANIA NORMY ČASOVEJ DOSTUPNOSTI UNIVERZÁLNEJ SLUŽBY A KOMPARÁCIA VÝSLEDKOV ZISŤOVANÍ USKUTOČNENÝCH V ROKOCH 2013, 2014 A 2016 

      Košťálová, Alena (Žilinská univerzita v Žiline, 2016)
      Time availability is one of the qualitative characteristics that are required for the universal postal service. The article aims to use statistical methods to determine the confidence interval for the average customer´s ...

    • Platobné systémy a bezhotovostný platobný styk vo vybraných krajinách EÚ 

      Kováčiková, Martina; Ľubeková, Michaela (University of Zilina, 2020)
      The payment system can be perceived as a certain system forming an important part of the financial infrastructure of a market economy. Payments are made in non-cash and cash form. In the case of non-cash form, the presence ...

    • PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU 

      Garbárová, Miriam; Hollá Bachanová, Petra (Žilinská univerzita v Žiline, 2019)
      The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that ...

    • PONUKA A DOPYT PO INSTANT MESSAGINGU GENERÁCIE Y 

      Glončáková, Adriana; Madudová, Emília (Žilinská univerzita v Žiline, 2017)
      The number of active instant messaging users shows the success of the medium and in the short period it has been available to the public. Especially among teenagers, instant messaging has become one of the most important ...

    • Porovnanie platobných brán 

      Jucha, Peter; Čorejová, Tatiana (University of Zilina, 2020)
      There are various risks associated with online payment, such as theft of funds or misuse of personal data. For this reason, there are payment gateways that allow you to make secure payments for products purchased online. ...

    • Pošta, Telekomunikácie a Elektronický obchod - celé číslo 1/2015 

      Unknown author (Žilinská univerzita v Žiline, 2015)

    • Pošta, Telekomunikácie a Elektronický obchod - celé číslo 1/2016 

      Unknown author (Žilinská univerzita v Žiline, 2016)