Browsing Pošta, Telekomunikácie a Elektronický obchod - ročník 10.; číslo 2/2015 by Subject "e-shop"
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VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV
(Žilinská univerzita v Žiline, 2015)The article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion ...