Browsing Pošta, Telekomunikácie a Elektronický obchod - ročník 13.; číslo 1/2018 by Subject "Loyal program"
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SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET
(Žilinská univerzita v Žiline, 2018)The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that ...