Pošta, Telekomunikácie a Elektronický obchod - ročník 13.; číslo 1/2018
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Item Pošta, Telekomunikácie a Elektronický obchod - celé číslo 1/2018(Žilinská univerzita v Žiline, 2018)Celé číslo 1/2018 časopisu Pošta, Telekomunikácie a Elektronický obchodItem SPOKOJNOSŤ ZÁKAZNÍKOV S VYBRANÝMI PARAMETRAMI KVALITY SLUŽIEB SLOVENSKEJ POŠTY, A. S.(Žilinská univerzita v Žiline, 2018) Achimská, VeronikaThis article deals with the issue of customer satisfaction with the services of the national postal operator in the Slovak Republic. The article compares two surveys of customer satisfaction with the aim of pointing to differences in the perception of the quality of postal services between ordinary and corporate customers. Finally, the article illustrates the differences in the perception of the importance of selected quality criteria of the postal services and the satisfaction assessment between these two types of customers.Item NADNÁRODNÉ PRÁVNE FORMY PODNIKANIA A ICH POROVNANIE S VYBRANÝMI PRÁVNYMI FORMAMI PODNIKANIA NA SLOVENSKU(Žilinská univerzita v Žiline, 2018) Garbárová, Miriam; Pilátiková, AndreaAfter Slovak accession to the European Union, new opportunities have opened for Slovak entrepreneurs to develop their activities at the transnational level. Entrepreneurs have been given the opportunity to do business through new transnational legal forms of entrepreneurship and take advantage of the benefits associated with them. The paper deals with transnational forms of business and compares them with selected legal forms of business in Slovakia.Item ANALÝZA VYUŽÍVANIA IKT V PROCESE VZDELÁVANIA(Žilinská univerzita v Žiline, 2018) Kremeňová, Iveta; Fabuš, Juraj; Beňušová, JanaModern education - an increasingly resonant theme in every society. The article presents the results of the analysis of the use of ICT in the education process at selected secondary school in Žilina. Based on the current state of modern education, we conducted primary marketing research, which we can understand as successive follow-up steps, which are logically arranged and defined in the two main phases - the preparatory and the implementation phases. The results of the two phases are the subject of our article.Item SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET(Žilinská univerzita v Žiline, 2018) Madleňáková, Lucia; Maliková, MonikaThe article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that nearly 75% participants of the global loyalty program agrees that loyalty programs increase the likelihood of re-purchasing within the same company. And 67% respondents shop more often and spend more money in companies that provide some form of loyalty program. The Article refers to the partial results of marketing research of basic requirements of customer’s loyalty program and shopping preferences and aspect for innovation of loyalty program in the condition of national postal operator.Item MERANIE REGIONÁLNYCH DISPARÍT PONUKY VYSOKOŠKOLSKÉHO VZDELÁVANIA(Žilinská univerzita v Žiline, 2018) Madudová, Emília; Dendišová, ViktóriaUniversities have emerged as central actors in the knowledge-based economy. However, the nature of their role in regional economic development is less well understood than is often presumed. While the presence of a leading research university is a critical asset for urban and regional economies, it is not sufficient in itself to stimulate strong regional economic growth because universities tend to be ‘catalysts’ of technological innovation rather than ‘drivers’.Item VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK(Žilinská univerzita v Žiline, 2018) Strenitzerová, MarianaThe differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company.Item TECHNOLOGIE TETRAPOL A JEJI IMPLEMENTACE V RADIOKOMUNIKAČNÍ SÍTI PEGAS(Žilinská univerzita v Žiline, 2018) Večeřa, FilipFire rescue departments, military, emergency medical and public safety services, require a high degree of radio transmission security. Tetrapol is a technology that guarantees high security of radio transmission. This technology is based a number of national radio communication networks in the space of public safety. This paper focuses on the description of Tetrapol technology implementation in national security network in the Czech Republic - Pegas.