(Žilinská univerzita v Žiline, 2018) Strenitzerová, Mariana
The differentiated CRM strategy has today become one of the most important tools
for acquiring and retaining customers. The proposed differentiated CRM strategy will respect
not only the different needs, requirements and buying behavior of individual customer
segments, but also their contribution and lifelong value for the selected company.
(Žilinská univerzita v Žiline, 2015) Hollá Bachanová, Petra
The article is dedicated to the issue of sales promotion on the Internet, as one tool
of marketing communication mix. The paper contains the results of surveys aimed at
implementation of various tools of sales promotion at home and abroad.
