Univerzitná knižnica - Vedecké odborné časopisy

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Subject: search.filters.subject.Customer Relationship Management

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    NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA
    (Žilinská univerzita v Žiline, 2018) Chinoracký, Roman
    The first part of the article is dedicated to the analysis of selected CRM software. The second part of the article focuses on the main goal of this article which is choosing and designing the appropriate use of the CRM software for the selected company. The choice of a CRM software and the design of its appropriate use was made based on an analysis of the company’s internal environment and the analysis and comparation of selected CRM software.
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    CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť
    (Žilinská univerzita v Žiline, 2017) Strenitzerová, Mariana
    The contribution is devoted to the proposal of differentiated strategy of CRM in the particular service company. There are various needs, requests customer behavior taken into consideration as well as their contribution and lifetime added value for the company. The first part of paper is founded on the current CRM analysis in the particular service company and suggest the new segmentation of customers by their customer lifetime value.