VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK

dc.contributor.author	Strenitzerová, Mariana
dc.date.accessioned	2020-07-28T10:06:02Z
dc.date.available	2020-07-28T10:06:02Z
dc.date.issued	2018
dc.identifier.issn	1336-8281
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/227
dc.description.abstract	The differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company.	en_US
dc.language.iso	sk	en_US
dc.publisher	Žilinská univerzita v Žiline	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	differentiated CRM strategy	en_US
dc.subject	loyalty of customers	en_US
dc.subject	loyalty programmes	en_US
dc.subject	e-shop	en_US
dc.title	VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.26552/pte.C.2018.1.6

Okrem prípadov, kde je uvedené inak, licencia tohto záznamu je http://creativecommons.org/licenses/by/4.0/