VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK
Date
2018Publisher
Žilinská univerzita v ŽilineLanguage
skAuthor
Strenitzerová, Mariana
Metadata
Show full item recordAbstract
The differentiated CRM strategy has today become one of the most important tools
for acquiring and retaining customers. The proposed differentiated CRM strategy will respect
not only the different needs, requirements and buying behavior of individual customer
segments, but also their contribution and lifelong value for the selected company.