Now showing items 1-1 of 1

    • SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET 

      Madleňáková, Lucia; Maliková, Monika (Žilinská univerzita v Žiline, 2018)
      The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that ...