Univerzitná knižnica - Vedecké odborné časopisy
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Item PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU(Žilinská univerzita v Žiline, 2019) Garbárová, Miriam; Hollá Bachanová, PetraThe paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that regulates this form of business, advantages and disadvantages, opportunities and risks of the franchising, both in terms of the franchisor or franchisee.Item FOTOBANKY – ONLINE PREDAJ OBSAHU AKO ZDROJ POTENCIÁLNEHO PRÍJMU(Žilinská univerzita v Žiline, 2019) Hollá Bachanová, PetraDue to the development of information and communication technologies is also developing the e-commerce. The e-commerce market is expanding its borders with new opportunities. One of these options is trading with visual and audio content via photobanks, which provide an interesting opportunity for content creators to earn revenue from selling their content. The article presents the experiences of content authors, offering their works through photobanks, with the system of functioning of these virtual content storage, as well as their experience in earning revenue from this activity. The article also captures their recommendations for best practice in this area.Item VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV(Žilinská univerzita v Žiline, 2015) Hollá Bachanová, PetraThe article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion at home and abroad.Item PRINCÍP FUNGOVANIA FOTOBÁNK(Žilinská univerzita v Žiline, 2020) Hollá Bachanová, PetraThe aim of this article is describe the principles of functioning of photobanks (stock) and to provide an overview of the basic differences of the five selected photobanks regarding the registration process, technical and content requirements for uploaded content, license rights, the amount and method of paying commissions or a monthly subscription.