Univerzitná knižnica - Vedecké odborné časopisy

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    Traditional air carriers fare and booking class names as a part of their marketing strategy
    (University of Žilina, 2023) Sitarčík, Adam; Materna, Matúš; Šajbanová, Kristína
    This paper focuses on the issue of fare and booking class names of traditional air carriers. Paper discusses the issues of traditional air carriers, history, development and current status, fleets, airline networks, services offered as well as mutual alliances. The article also focuses on the market analysis of the offered class names of the traditional air carriers divided by region. Paper includes an analysis of the data obtained in clear tables regarding preferred names of classes.
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    VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV
    (Žilinská univerzita v Žiline, 2015) Hollá Bachanová, Petra
    The article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion at home and abroad.