Pošta, Telekomunikácie a Elektronický obchod

Permanent URI for this communityhttps://drepo.uniza.sk/handle/hdluniza/54

Elektronický vedecký časopis Pošta, Telekomunikácie a Elektronický obchod je profesne a obsahovo zameraný na problematiku z oblasti poštových a telekomunikačných podnikov ako i prudko sa rozvíjajúcej oblasti elektronického obchodovania. Jeho cieľom je poskytnúť čitateľovi čo najnovšie vedecké informácie zrozumiteľnou, prístupnou formou a pomáhať k ďalšiemu vedeckému rozvoju príslušnej problematiky. Časopis by mal byť obrazom vedecko-výskumnej, vývojovej, pedagogickej činnosti a ďalších činností na trhu komunikácií a riadenia spoločnosti pri prechode na znalostnú ekonomiku.

Browse

Filters

2015 - 20193

Settings

Author: search.filters.author.Hollá Bachanová, PetraEnd date: 2019

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU
    (Žilinská univerzita v Žiline, 2019) Garbárová, Miriam; Hollá Bachanová, Petra
    The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that regulates this form of business, advantages and disadvantages, opportunities and risks of the franchising, both in terms of the franchisor or franchisee.
  • Thumbnail Image
    Item
    FOTOBANKY – ONLINE PREDAJ OBSAHU AKO ZDROJ POTENCIÁLNEHO PRÍJMU
    (Žilinská univerzita v Žiline, 2019) Hollá Bachanová, Petra
    Due to the development of information and communication technologies is also developing the e-commerce. The e-commerce market is expanding its borders with new opportunities. One of these options is trading with visual and audio content via photobanks, which provide an interesting opportunity for content creators to earn revenue from selling their content. The article presents the experiences of content authors, offering their works through photobanks, with the system of functioning of these virtual content storage, as well as their experience in earning revenue from this activity. The article also captures their recommendations for best practice in this area.
  • Thumbnail Image
    Item
    VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV
    (Žilinská univerzita v Žiline, 2015) Hollá Bachanová, Petra
    The article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion at home and abroad.
https://fpedas.uniza.sk/~ks/casopis/index.htm